DIRTLEJ
WHY
We love playing in the dirt. Dirt is fun – there is no reason not to do it.
HOW
We make things that take the shit work out of dirty play. We just come up with what is still missing.
WHAT
We give you the ideal setup for rainy, dirty days to let your mind focus on being awesome.
WHERE
Operating from key home zones in both Germany and the UK, we leverage diverse geographical advantages. Our German base, strategically situated in the border triangle of Germany, Switzerland, and France, with proximity to the French Vosges Mountains and the Swiss Alps, serves as an ideal technical testing ground. This dual-country presence enhances our agility and capacity to deliver across our European operations.
See you outside.
dirtlej
GOOD SERVICE
Our products should be available when you need them, without production delays or waiting lists. We carefully manage inventory and offer fast delivery. Our team is always happy to help with any questions or requests, so you can focus on riding – not the weather.
CONTINUOUS IMPROVEMENTS
Creating long-lasting, durable products is key to ensuring the full utilization of resources and materials. We don’t create seasonal collections; our products are designed for use, and thanks to durable materials, you can enjoy them for years. We focus on continuous improvement and incorporate even minor changes to existing products once they’re tested and ready, rather than pushing seasonal product replacement.
MADE TO REPAIR
Like a bike, even the best products need care and maintenance to function properly. Our local repair service in Germany does its best to get even damaged products back into operation.
PRODUCTION
We are very pleased with our manufacturing partners in Asia and Europe, whom we selected based on their focus on quality, consistency, scalability, and mindset.
SUSTAINABLE ACTION. OUR CONTRIBUTION TO THE UN SDG GOALS.
GOAL 1:NO POVERTY
FAIR OPPORTUNITIES
The clothing industry is a huge employer and we are proud to be a part of it.
Poverty is a key obstacle to sustainable development.
GOAL 5:GENDER EQUALITY
PROMOTING DIVERSE CULTURE
In a male-dominated sport, we were able to ensure that 45% of our internal employees are female.
GOAL 8:DECENT WORK AND ECONOMIC GROWTH
DECENT WORK FOR ALL
Goal 8 is an important step towards achieving Goal 1.
By providing safe and decent work to our employees and suppliers, we ensure that sustainable development has a chance.
It is not enough for us to be an employer; we also want to ensure that our suppliers demonstrate that their workforce is adequately cared for within their local boundaries.
GOAL 12:RESPONSIBLE CONSUMPTION AND PRODUCTION
DURABLE
To conserve resources, we offer a repair service and completely forgo seasonal collections.
This means our product designs are valid for a lifetime and our customers can enjoy our products for years.
Takeback
We’re excited about our agreement with I:CO to take back our customers’ beloved dirtlej products and help close the loop in the textile industry. When it’s time for our customers to part with their product, they can return it to us, and we’ll ensure it's either upcycled, downcycled, or recycled.
Sustainable production
Our responsible production ensures that our production partners have the necessary certifications to ensure our fabric is safe (Oeko-Tex Standard 100, REACH) and to demonstrate their commitment to quality products (ISO 9001), the environment (ISO 14001), and their employees (ISO 45001, SEDEX). We ensure that they use environmentally friendly dyes and that the water used for dyeing goes through a water purification system that neutralizes all chemicals and ensures that only clean water flows back into the environment.
GOAL 13:CLIMATE ACTION
NO MORE EXCUSES
We are proud partners of the Eden Reforestation Project. Together with our partners, we have been planting a tree for every customer order since 2019.
As an outdoor company, we embrace the joy of being outdoors. That’s why we develop our products to make biking even more fun, especially in weather conditions that make biking difficult!
GOAL 15:LIFE ON LAND
PROTECT AND RESTORE
Plastics pose a major challenge to life on land. From the beginning, we’ve used only recycled or tree-free cardboard boxes and ensured our product packaging was free of plastic bags. We also go the extra mile to optimize our use of supplies, waste, and energy.
Our joint efforts help ensure that we don't stop biking!